Department of Medicine

University of Pittsburgh

Brian A. Primack, MD, PhD


Associate Professor of Medicine, Pediatrics, and Clinical and Translational Science

Office: 230 McKee Place, Suite 600
Pittsburgh, PA 15213
Phone: 412-586-9789
Fax: 412-692-4838

BA, Yale University, 1991
EdM, Harvard University, 1993
MD, Emory University, 1999
MS, University of Pittsburgh, 2008
PhD, University of Pittsburgh, 2011

Family Practice Residency, UPMC St. Margaret, 2002

Area of Specialization/Research Interest  
Media literacy
Mass media
Adolescent health
Community health

Dr. Primack graduated Yale University magna cum laude in 1991 with degrees in English and mathematics. He then received his master’s degree in psychology and education from Harvard University. He subsequently graduated first in his class from Emory Medical School in 1999 and trained in family medicine at UPMC St. Margaret Hospital in Pittsburgh.

He now combines his expertise and interests by researching the ways in which mass media messages can affect health outcomes, both positively and negatively. He also studies the use of media literacy education and other interventions to reduce tobacco and alcohol abuse, risky sexual behavior, disordered eating patterns, emotional health problems, and inappropriate prescribing.

He is the recipient of the 2006 New Investigator of the Year Award from the Society of Adolescent Medicine, the 2009 Faculty Physician Scholar Award from the Robert Wood Johnson Foundation, and the 2010 Top Early Career Researcher from the Society for Behavioral Medicine. He is director of the Program for Research on Media and Health at the University of Pittsburgh.

Lab Personnel and Web page
Mary V. Carroll, BA Jason B. Colditz, MEd Ariel Shensa, MA Jaime Sidani, PhD, MPH, CHES
Research Link
Research Home Page
View Research Webpage

Recent Grants
Title: Media Literacy to Improve Evidence-Based Prescribing Among Family Medicine Trainees
Role: Co-Principal Investigator
Amount: $556,332
Funding Agency: Oregon Department of Justice
Start Year: 2011
End Year: 2014
Title: Waterpipe Tobacco Smoking among Adolescents and Young Adults in the United States
Role: Principal Investigator
Amount: $2,551,277
Funding Agency: NIH
Start Year: 2010
End Year: 2015

For Pub Med search results, click here.